FAQ: Frequently Asked Questions
1) Why are none of your products graded 100% sustainable?
Answer: At this point in the development of a circular
economy, it is extremely rare, if not impossible,
for a product to be 100% sustainable in all
categories. 100% is a goal to be approached.
100% Sustainability would mean: The net carbon emissions
are zero across the entire process from resources,
transportation, production, use, and end of life;
there is no waste of energy, water or materials;
and all people involved in the process are treated
fairly and work I healthy conditions. At this point
we know of no products that are 100% sustainable,
but that is the goal.
2) Why are my company’s products scored lowly on your
Answer: If no information was publicly available to help us
make a better judgment, to give some benefit of the
doubt, we give a score of 5 when no information is
We have found that some companies occasionally
exaggerate their sustainability aspect or eco-
firendliness. Therefore to combat cynicism that can
arise from false claims we would rather give a lower
score than to pass on untested claims buy companies.
When we get confirmable information from a third party
we upgrade (or downgrade) scores appropriately.
4) What can my company do to increase our products’ score on
- Send us more information, such as any third-party or
governmental health and labor certifications.
- Send us confirmable information on the carbon footprint
of your company.
- If you do not yet have them, seek to gain
certifications such as Fair-Trade status,
government Health and safety certificates,
or ecological impact studies.
What is “Sustainable Development”?
Answer: "Sustainable development is development that meets
the needs of the present without compromising the
ability of future generations to meet their own needs."
- the Brundtland Commission in 1987